Last Week Tonight featuring Chiitan, from HBO via YouTube
by George Taniwaki
This is a long story of an unusual connection between the TV host John Oliver and my father. Needless to say, the story has a weird twist at the end that even John Oliver wouldn’t expect. Bear with me as I explain.
Japan loves mascots
The tale begins in Japan, where costumed mascots are a big deal. Of course every sports team has at least one. For instance, my favorite Japanese baseball team, the Nippon Ham Fighters has four at last count, two bears, a fox, and a squirrel. They are named Brisky, Cubby, Polly Polaris, and Frep.
Incidentally, baseball teams in Japan are named for their sponsors, not their home city. One of the sponsors is NH Foods, formerly Nippon Ham. So the players are the Fighters of Nippon Ham. They are not Ham Fighters of Nippon. But the image of men in pinstripes wielding pig legs against their opponents is so indelible in my mind that I cannot dismiss it. But I digress.
Not the Nippon-Ham Fighter logo, from tedquarters.net
In Japan, costumed good luck symbols aren’t limited to just sports teams. In the country that invented kosupure, there are thousands of mascots, called yuru-chara. They have been created for nearly every city, school, government agency, even resorts, castles, and prisons. That’s a lot of people dressed up in hot, stuffy outfits walking around and getting punched and kicked by kids. But again I digress.
A small sampling of yuru-chara, from famous-popular.tokyo
Susaki wins the annual yuru-chara contest
Susaki-shi, population 22,000, is a small farm town located in Kochi-ken, on the southern island of Shikoku, Japan. Susaki is hard to get to. Most tourists never go there. Yet I’ve been there twice. My father grew up on the family farm just outside town and I still have relatives living there.
There are a lot of people named Taniwaki in Susaki. But not everyone in Susaki named Taniwaki is related to me. Once, I was standing outside the train station in Susaki, and somebody behind me yelled “Taniwaki-san”. I turned around and said “hai” (which is about the only Japanese I know) and was startled to see that the person calling my name was a stranger. “How does this person know me,” I wondered. I was relieved when I saw he was talking to someone else, not me. It was the first and only time in my life when I saw someone named Taniwaki that was not related to me. I stared at them for quite a while. Enough of that, let’s go on with the story.
Susaki, Kochi, Japan, 33°24′N 133°17′E
A vacation trip to Susaki would be the equivalent of a tourist visiting Dumas, Texas (home of the Ding Dong Daddies) or Muscatine, Iowa (made famous by Mark Twain). Both are small rural cities that have some interesting history and architecture but are off the beaten path. I’ve been to both towns and actually lived in Dumas in the summer of 1979 working for Natural Gas Pipeline Company of America (NGPL) at a natural gas field and compressor station.
One of my coworkers at NGPL donated a kidney to his brother at a time when living transplants were uncommon. He had to have one of his ribs removed, something that is rarely done today. His sacrifice for his brother is one of the events that led me to become a donor (Real Numeracy, Nov 2007). But back to Susaki.
The town has an official mascot named Shinjōkun. It is a Japanese river otter with an inverted bowl of ramen on its head (the ramen looks like curly hair). It isn’t a run of the mill, small town yura-chara, it is really popular.
Every year there is a nationwide contest called the Yura-chara Grand Prix where over a thousand mascots compete to be the most popular. In 2016, Shinjōkun beat 1,420 other entrants to be crowned the most popular yura-chara in Japan.
The new Chiitan, not like the old Chiitan
In addition to Shinjōkun, Susaki also had an ambassador of tourism, an actual Japanese river otter named Chiitan. Otters were once common in southern Japan, but are now locally extinct. Check out the YouTube video below. So kawaii!
There are not enough cute animal videos on the web, CLICK NOW!
Susaki no longer has an ambassador of tourism, having cancelled a contract with Kleeblatt, a marketing company that managed the tourism promotion account. But that doesn’t mean there is no Chiitan. That’s because Kleeblatt, which also manages the Shinjōkun yuri-chari promotions created a derivative yuri-chari called Chiitan that is an unofficial ambassador of tourism for Susaki.
The new Chiitan is a giant otter wearing a turtle as a hat. It (he?) dances, attempts and often fails to display athletic skills, frightens children, and performs random acts of violence. It’s hard to describe the appeal in words. Just watch this YouTube video.
As Chiitan says on its Twitter bio, “Chiitan is a Japanese mascot! 0-year-old fairy baby. Chiitan plays around super actively every day!”
[Update: Twitter has suspended the account for Chiitan and people are not happy, New York Times May 2019.]
Chiitan is on Twitter, Instagram and YouTube
News stories indicate that the city of Susaki and Kleeblatt are engaged in a dispute over the intellectual property rights and creative direction for Shinjōkun and Chiitan on social media, merchandise, and an upcoming animated television show (fromJapan Feb 2019).
Back in happier times, Shinjōkun the official city mascot, Chiitan the official living otter travel ambassador, and Chiitan the unofficial travel ambassador/social media darling, along with 3 official looking humans
Shinjōkun meets ChiiJohn
If you watch John Oliver’s show “Last Week Tonight” on HBO, you may have heard that he was engaged in a Twitter feud with new Chiitan. The back-and-forth resulted in Mr. Oliver finally tweeting, “I’m in a public beef with an unsanctioned Japanese otter. I needed this.”
The feud seems to have ended with Mr. Oliver creating his own yuru-chara named ChiiJohn and sending it to Susaki to meet Shinjōkun. As John Oliver says in the almost 13 minute long segment, “Anyone can make an unofficial mascot for a city in Japan. And if you don’t already know where this is headed, you’ve clearly never watched this fucking show before…”
Starting at 8:04 in the YouTube video at the top of this blog post is a short documentary entitled “The Journey of ChiiJohn.” At 9:56 into the video, ChiiJohn climbs a hill and passes through a torii as he enters a local Shintō shrine. Inside the grounds of the shrine, the two yuru-charas finally meet and hug, something amusingly out of character for strangers in Japan to do.
My father rejects Shintoism
I’ve been to plenty of Shintō shrines, but never in Susaki. I think my father would recognize this shrine, since it is probably the largest one in town. But he probably would not want to go there. That’s because state Shintōism was associated with Japan’s imperial and expansionist policies starting after the Meiji Restoration and continuing during World War 2.
In this Dec 2012 blog post, my dad mentions his desire to avoid the ritual of visiting the local Shintō shrine before shipping off to war after being drafted. I strongly suspect the shrine in the video is the same one my father mentions. My father was stationed in Hiroshima and survived the US bombing.
I doubt my father ever visited that shrine again in his lifetime. And if he were alive today, he wouldn’t think the visit to the shrine by two yuru-charas was funny. It’s a small world, I guess. But I digress.