Yard signs that worked (from Kennebec Journal, Sep 2018)
by George Taniwaki
In a July 2019 blog post, I discussed the use of billboards to help publicize your need for a kidney donor. If you can’t afford a billboard, smaller yard signs are a good alternative if you have legal access to to the right-of-way next to a busy road , specifically one with lots of slow moving traffic.
The picture at the top of this blog post shows an excellent example of an effective yard sign. They were designed and installed by Krystal Reardon, a nurse and kidney patient in Augusta, Maine. She has six yard signs, all with black text on a blue background. The signs read “I require a life-saving transplant”, “Kidney”, “Donor”, “Needed”, “Would you consider”, “Ask me how (207) 518-0000 Kidney0000@gmail.com”. The first and last signs are hand painted, while the other four signs are stenciled. Her story was carried by multiple news outlets including Kennebec Journal (Sep 2018) and People (Sep 2018).
Her signs generated a remarkable 30 responses from strangers who have offered to get tested (Fox News, Sep 2018). She received a transplant shortly thereafter. Now she is helping other kidney patients use the same technique to find their own donors. You can see her handiwork for Kenneth Edwards and Rachel LaJoie in the second row of the photographs below.
Seven examples of kidney campaign yard signs in the news
First row: Angela (from CTV News, Jul 2016), Dan (from WLWT, Aug 2015)
Second row: Joan (from KidneyQuest on Twitter), Kenneth and Rachel (from Press Herald, Mar 2019)
Third row: Mark (from Union Leader, May 2019), Jim (from Café Mom, Jan 2014)
Since the signs are small and most people who see it will be driving fast, you cannot put a lot of text on it. All of the yard signs have the following two features:
1. Headline or call to action – Kidney needed or donor wanted
2. Contact information – phone number, email address, or website
One option to increase awareness and to tell a longer story is to use multiple signs spaced several feet apart, like Ms Reardon did for herself and for her mentees.
Another option, which works in an area that receives plenty of snow and stays cold is to build a seven-foot snow sculpture of a kidney (see last picture in the third row) and plop your sign next to it.
Media attention
As mentioned in my blog post on billboards, another way to expand your search is to get your yard signs covered by the local newspaper or television news. All of the yard signs shown in this blog post were found on news websites.