by George Taniwaki
Did you watch the debate on Monday night? I did. But I am also very interested in the post-debate media coverage and analysis. This morning, two articles that combine big data and the debate caught my eye. Both are novel and much more interesting than the tired stories that simply show changes in polls after a debate.
First, the New York Time reports that during the presidential debate (between 9:00 and 10:30 PM EDT) there is high correlation between the Betfair prediction market for who will win the presidential election and afterhours S&P 500 futures prices (see chart 1).
Chart 1. Betfair prediction market for Mrs. Clinton compared to S&P 500 futures. Courtesy of New York Times
Correlation between markets is not a new phenomena. For several decades financial analysts have measured the covariance between commodity prices, especially crude oil, and equity indices. But this is the first time I have seen an article illustrating the covariance between a “fun” market for guessing who will become president against a “real” market. Check out the two graphs above, the similarity in shape is striking, including the fact that both continue to rise for about an hour after the debate ended.
In real-time, while the debate was being broadcast, players on Betfair believed the chance Mrs. Clinton will win the election rose by 5 percent. Meanwhile, the price of S&P 500 futures rose by 0.6%, meaning investors (who may be the same speculators who play on Betfair) believed the stock market prices in November were likely to be higher than before the debates started. There was no other surprise economic news that evening, so the debate is the most likely explanation for the surge. Pretty cool.
If the two markets are perfectly correlated (they aren’t) and markets are perfectly efficient (they aren’t), then one can estimate the difference in equity futures market value between the two candidates. If a 5% decrease in likelihood of a Trump win translates to a 0.6% increase in equity futures values, then the difference between Mr. Trump or Mrs. Clinton being elected (a 100% change in probability) results in about a 12% or $1.2 trillion (the total market cap of the S&P 500 is about $10 trillion) change in market value. (Note that I assume perfect correlation between the S&P 500 futures market and the actual market for the stocks used to calculate the index.)
Further, nearly all capital assets (stocks, bonds, commodities, real estate) in the US are now highly correlated. So the total difference is about $24 trillion (assuming total assets in the US are $200 trillion). Ironically, this probably means Donald Trump would be financially better off if he were to lose the election.
The other article that caught my eye involves Google Trend data. According to the Washington Post, the phrase “registrarse para votar” was the third highest trending search term the day after the debate was broadcast. The number of searches is about four times higher than in the days prior to the debates (see chart 2). Notice the spike in searches matches a spike in Sep 2012 after the first Obama-Romney debate.
The article says that it is not clear if it was the debate itself that caused the increase or the fact that Google recently introduced Spanish-language voting guides to its automated Knowledge Box, which presumably led to more searches for “registrarse para votar”. (This is the problem with confounding events.)
After a bit of research, I discovered an even more interesting fact. The spike in searches did not stop on Sep 27. Today, on Sep 30, four days after the debates, the volume of searches is 10 times higher than on Sep 27, or a total of 40x higher than before the debate (see chart 3). The two charts are scaled to make the data comparable.
Chart 2. Searches for “registrarse para votar” past 5 years to Sep 27. Courtesy of Washington Post and Google Trends
Chart 3. Searches for “registrarse para votar” past 5 years to Sep 30. Courtesy of Google Trends
I wanted to see if the spike was due to the debate or due to the addition of Spanish voter information to the Knowledge Box. To do this, I compared “registrarse para votar” to “register to vote”. The red line in chart 4 shows Google Trend data for “register to vote” scaled so that the bump in Sept 2012 is the same height as in the charts above. I’d say the debate really had an unprecedented effect on interest in voting and the effect was probably bigger for Spanish speaking web users.
Chart 4. Searches for “register to vote” past 5 years to Sep 30. Courtesy of Google Trends
Finally, I wanted to see how the search requests were distributed geographically. The key here is that most Hispanic communities vote Democratic and many states with a large Hispanic population are already blue (such as California, Washington, New Mexico, New Jersey, and New York). The exception is Florida with a large population of Cuban immigrants who tend to vote Republican.
Chart 5. Searches for “registrarse para votar” past 5 years to Sep 30 by county. Courtesy of Google Trends
If you are a supporter of Democrats like Mrs. Clinton, the good news is that a large number of queries are coming from Arizona, and Texas, two states where changes in demographics are slowly turning voting preferences from red to blue.
In Florida, it is not clear which candidate gains from increased number of Spanish-speaking voters. However, since the increase is a result of the debate (during which it was revealed that Mr. Trump had insulted and berated a beauty pageant winner from Venezuela, calling her “miss housekeeping”), I will speculate many newly registered voters are going to be Clinton supporters.
If the Google search trend continues, it may be driven by new reports that Mr. Trump may have violated the US sanctions forbidding business transactions in Cuba. Cuban-Americans searching for information on voter registration after hearing this story are more likely to favor Mrs. Clinton.