LotteChocoPie

Moon pies, cheaper from Korea

by George Taniwaki

I love moon pies (apparently, I was a southerner in a past life). Surprisingly, they are big in another southern locale, South Korea. Who knew, for history see Wikipedia.

Incidentally, don’t confuse moon pies with moon cakes which are another Asian sweet (which I usually don’t like because of the salty egg flavor).

Anyway, today, I found a really cheap source of my favorite confection. Lotte brand is $3.50 for 335g or 29 cents a pie. Mysteriously, they are hidden next to weird spices in the international food aisle, not prominently displayed with the other cookies in the snack aisle. Perhaps it’s a form of American food protectionism by US cookie makers, Asian segregationist policy, or slotting fee redlining by the store, or the result of some other nativist conspiracy plot.

It’s crazy that a South Korean company can import all the ingredients, process them, ship them back to the U.S., and still be cheaper than US-made cookies. But I don’t care as long as I get my fix of graham cracker, marshmallow, and sugary goodness.